Selling Your Products to Costco the Right Way! 4 Key Strategies!

!: Selling Your Products to Costco the Right Way! 4 Key Strategies!

Having the opportunity to sell your products to Costco is an exciting proposition and could be a huge game changer for your business. With over 400 warehouses in the US alone catering to average 30,000 members per week it would not take long for the right item to make a HUGE impact on your bottom line. However; before you put a down payment on your dream vacation home, there are four key strategies which if avoided can make a major difference between who goes On Vacation and who has a Staycation.

Strategy #1: Believing Costco's #1 goal is making money off your item: If you are in sales, the phrase "you are going to make SO much money off this item" has escaped your mouth more than once. We have all been there at one time or another. You want so much to convey how viable of a product you are offering, you may get over zealous with the aforementioned phrase. Although there may be retail companies out there that are very interested in how much money they will make on any item, Costco is not necessarily one of them. Of course, everyone is in the game to make money, but even more important to Costco than money is Member Value. Offering their members Significant Value is the mantra that marches through every buyer's head! Memorize this! Not violating the member's trust with items that do not offer value is the foundation Costco is built on and it is what keeps their membership renewal rate over 85%.When items have value, they sell! Members spread the word and they sell even more! Eventually the word will reach a non-Costco customer who will then buy a membership to take advantage of the value, and so on and so on. Are you getting this?Value drives sales! When speaking to Costco, speak about the Value your product will offer, either in $'s off or more in the box. Buyers always appreciate when you know their business model!

Strategy #2: Believing Costco will change their business model for your item: It is no secret at this time of year the wholesale and retail business is crazy. One unique characteristic of Costco is they will accept product all year round as long as it fits into their business model. So, while most retailers are already finished with their merchandising plan for the rest of this year and are already working on next year's plan Costco is focused on finding the best products at the best value.

Costco has been successful over the years by sticking to what works and not compromising their formula. It would be a mistake to think they are going to alter their long standing and time tested business model for any one item.

When deciding whether your product is right for Costco, it is imperative to put your product into Costco's model to see if it will work and if you can live with the result. Preparation is the key here! If you do not know how to prepare for a meeting with Costco and how to see if your product works in their model, feel free to contact me via my website noted at the bottom of this article.

Outlined here are a couple of main features to their business model that will get you started. Brand - In general Costco looks for items with an established brand image, although there can be some limited exceptions to this rule. If your product is new to the market you may want to gain some distribution and brand awareness prior to taking it to Costco. Value - Costco must be the lowest price or offer the most value in the market, no exceptions! Costco members pay a premium to shop at Costco therefore Costco will not bend on offering value. As a rule they generally like to be a minimum of 20% below any advertised price. It will be important to look at your current distribution channels and evaluate how selling Costco may disrupt your current sales. Packaging - Costco has made their packaging and pallet displays an integral part of their overall value statement. The faster Costco can take a pallet display from the truck to the sales floor the more value they are able to offer their members by keeping their overhead low. Be prepared to understand and adhere to their packaging requirements. Note: Costco moves product around the sales floor daily and the more mobile your product, the easier they will be able move it without damaging the display.

If companies are lucky, they get one chance to sell their products to Costco, doesn't it make more sense to be prepared and know their business? You will go a lot farther faster if you are in the same boat rowing with Costco and not against them.

Strategy #3: "Thinking you should take your product to Costco first"I am old enough to remember shopping at Costco or even Price Club back at the beginning. The value available was tremendous, as is true today; however the brands carried were not as recognizable. Back then we had to take Costco's word they were as good as or better than what we were used to. This is not true in today's Costco as top brands are begging to get into one of the world's top retailers. The days are far gone when brands like Tumi, Sony, Panasonic and Calvin Klein would turn up their noses at the thought of selling to a club store. Today, not only are they selling Costco, but Costco is a large part of their overall business. Costco's business model has shifted from selling items at a value to selling top brands at a value. It is exactly this brand name value statement which is the cornerstone of Costco's business model and something they protect at all cost.

How is the above relevant to you and your pursuit to sell your product to Costco? Today Costco is looking for products with current distribution in mainstream retail. It is very rare today for Costco to be first to bring products to market in any category. Costco maintains their value statement by selling products or variations of products for less which are currently in other retailers. It is hard for Costco to show a value on a product that is not sold anywhere but Costco.

So the question shifts from "how to sell your products to Costco" to, how to gain distribution on your product in preparation for selling it to Costco. When taking your product to Costco you want to be able to answer the below questions:

1. Where is this product currently sold?

2. How long has it been on the market?

3. What is the average retail price point of this product?

4. Can your pricing structure and distribution model support a 20% discounted retail.

5. What is the sell through of your current retailers?

Strategy #4: Hoping Costco will drop their current product for your product. All too often when thinking about how to get product on the shelves of the best retailers in the country most manufactures think of better pricing, better cost and a better made product. Confident, they march off to their local retailer headquarters armed with these three elements and believing this alone will get them placement and remove their competition.

Before you make this mistake, a mistake made by many who came before you, please remember this: You must be able to provide more than a great product at a better price to unseat the incumbent vendor.

What could be more important to Costco than better pricing and a better product? Listed below are three main factors that will hold Costco back from making a vendor switch even in the face of better cost.

1. Shipping and Logistics: Your Company's ability to ship to all of Costco's depots on time and with consistency is of great importance to Costco. Their floor plans are ever changing and if your product is late it could lose placement. They will also look at your ability to flow product to your own warehouse for them to pull from. Costco will not do transfers from location to location, therefore it is important for them to be able to flow goods to certain locations in smaller quantities from your warehouse.

2. Defect rate: New members and membership retention are the two engines that keep Costco moving and they will protect these like angry pirates on a treasure ship. A key factor in Costco's image is the quality and durability of their products. Although your company will be paying for returns and defects Costco will not maintain an item with a large defect rate.

3. Depth of product line: Costco is interested in the vendors they partner with doing well. To this end they will work with current vendors on a multitude of products if they are available. This reduces their need to set up and train new vendors, obtain hard to get signatures and take chances on untested companies.

Selling Your Products to Costco the Right Way! 4 Key Strategies!

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Carry on Luggage Easily

!: Carry on Luggage Easily

Anyone who's traveled recently knows there's a lot of carry on luggage being brought onto airplanes. Travelers are "hedging their bet", and often trying to get away with carry on luggage only. Unfortunately, there really isn't enough room overhead for all of the luggage being brought onto the plane. Often the overhead sections are completely filled by the time you are able to board.

What's the best way to deal with this? I find that my carry on luggage size of 21" better fits some of the newer planes or smaller planes. It is slim, and it is not expandable. While most of the carry on luggage guidelines say 45" linear inches of height, width and length, this does not always work on every plane. It especially does not work on overbooked, filled to the very last space, planes. Also, some of the newer planes have smaller overhead compartments. My slim 21" carry on luggage will even fit under the seat in front of me on some planes. Because it is not one of those "jumbo" expandable pieces, it has a better chance of finding a home in the overhead compartment.

I use the attachable tote on top to make up for the room I'm missing from the 22" size carry on luggage. This is the personal bag that the airlines do allow. It does fit easily under the seat in front of me. Since the airlines restrict you to two pieces only, I do not carry a purse, briefcase, or even a paper bag on in addition to these two pieces. You may sometimes run into airline personnel who will enforce the "only one carry on luggage, one personal bag" rule, so I try to comply. There are some great luggage brands that make this smaller sized carry on luggage. It will sometimes be called an "international carry on" since many European flights specify this smaller size as carry on luggage.

There not usually on a flight from the U.S. to Europe, but those flights within Europe themselves. These 20" or 21" wheeled cases also are available in expandable models. This may be handy when a flight is not completely sold out. It will also help if you usually come back home with more than you left with. Those attending trade shows often have this problem because of all of the samples and give-aways. Of course, shoppers also have this need for more space on the way home!

Pro-lite luggage, Tumi luggage, Skyway luggage, Briggs & Riley luggage and Hartmann luggage are some of the brands making this smaller carry on luggage. All of these brands also make the attachable tote. These totes have a sleeve, which slides over the telescoping handle of the carry on luggage. In this way, you can wheel both pieces with one hand. The bag doesn't fall off on escalators, or shift around if you're running to your gate. It also won't mysteriously disappear after wheeling for a distance and then turning around to check your bag! Carrying the two bags also means both should be lighter in weight than your one larger carry on luggage. Saves yours arms and back when trying to lift overhead!

Remember that you can no longer carry large amounts of liquids or gels onto the airplane. You are restricted to carrying no more than a one-quart sized clear plastic bag. Additionally, the bag can contain jars or bottles of no more than three ounces. You also may carry only one of these bags, called the three-one-one bag. That means you must buy your bottled water after clearing security. You cannot go through security with any bottled water, sealed or not. Also, remember to leave your pocketknife at home! Keep your boarding pass, photo I.D. and passport if needed, close at hand in the outside pocket of your tote. Now, you're ready to carry on your luggage easily!

Carry on Luggage Easily

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Top 3 best rolling luggage of clothes that match the size of the airline luggage

!: Top 3 best rolling luggage of clothes that match the size of the airline luggage

In the truest sense, rolling garment bag round trip much more comfortable and enjoyable. There is no doubt that the wheeled luggage can be handled easily. Most people prefer to carry bags with wheels because they do not put pressure on the arms, back and shoulder. The main features of these bags are zipped compartments and telescopic handle. Like most garment bags are made in the deployment of quality materials, to continue to provide services tothe user for a long time. luggage wheels vary in sizes, colors and styles. So people get a wide choice of those you can buy the most suitable for them.

Pathfinder Avenger Lite Rolling Game 4.6 Cabinet is the first highly qualified clothes Rolling Stock Exchange. Its size is approximately 48.5 linear inches, while the capacity is about 1880 cubic centimeters. On the other hand, the weight of this bag is about 11 pounds. Some key features of this Case with wheels are top carrying handletelescopic handle large front pocket, fully lined interior pockets, mesh corner, wally clamp and poles. People who buy this bag offers a lifetime warranty.

The second value is based rolling garment bag Luggage Briggs & Riley 22in. handbag, apparel vertical. Its size measures approximately 44.5 linear inches, while its capacity is 2,488 cubic centimeters. On the other hand, the basis weight of Briggs & Riley luggage is 11.2 kg. Some of its mainFeatures include SmartLink system, wall shelf, hanging clothing, make side handles, leather flip cover, skate wheels and lining orange alerts.

The third highly qualified clothes Rolling Bag Tumi Alpha Travel and Business is long wheeled garment bag. Its size is approximately 60 linear inches and capacity is 6,564 cubic centimeters. Moreover, its weight is about 15.5 pounds. In this bag, people will find features such as tape, mesh shoulder straps, 2 hangersmedia, bags, zippered curtain folding clothes, large main compartment, 2 large zippered pockets and front pockets U. This fact is made of ballistic nylon Tumi signature.

Top 3 best rolling luggage of clothes that match the size of the airline luggage

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Reviews of Tumi bags of clothes

!: Reviews of Tumi bags of clothes

Tumi has a wide assortment of garment bags in different styles and collections. Tumi line of garment bags are designed to be lightweight and offers many advanced packaging. These are the comments of the Tumi line of luggage garment bags.

The Tumi Great Jones series Tri-Fold garment Carrier has an innovative design. The Great Jones Garment Bag holds suits, dresses and Accessories in a comfortable design and thrice. Account including a large zippered pocket, pockets for Accessories anddetachable shoulder strap. Is small enough to pack on the plane for short trips.

There's also the Tumi Alpha Series Baggage Bag clothing. Manufactured signature ballistic nylon Tumi, the Case involves a great deal of clothing, Accessories, mesh pockets, two zippered outside pockets and a telescoping handle U. The Alpha Wheeled Carry-on Bag clothing fits easily into overhead compartments and weight of just under 12 pounds.

The Tumi Station Wheeled garment bag is a popular model series. Thevertical suiter have 2-3 suits and shirts with a unique mechanism of folding and fabric cover, which prevents wrinkles. With double telescopic handle and wheels aligned, move easily through the aisles of the aircraft. The bag fits easily into luggage compartments. It is also lightweight at just over 9 pounds.

The Tumi Townhouse Wheeled garment is a serious issue for business and long journeys. Home business clothes have a skin flap over two front pockets for accessories and a wideinside and can easily hold 4-6 suits or dresses. It also has a top handle accounting and a lock button telescoping handle with wheels for skating.

Like all Tumi luggage products, many bags of clothes donated by Tumi Tracer program receive special protection. This program helps reunite Tumi customers with their luggage lost or stolen.

Reviews of Tumi bags of clothes

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Tumi T-Tech Presidio Cook Laptop Messenger,Black,one size

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Find Economic Luggage

!: Find Economic Luggage

A good solid base (or a set of luggage) is a must have for every person and every home. This is not only a must for people who travel often, but for everyone. Why, you never know when you come to be called for an emergency trip, right? In this Case, what are you doing? Luggage Store at midnight?

Anyway, we must always be prepared specifically for emergency situations. However, as noted above, all persons who are frequent travelers. These people may havemoney so they can travel throughout his life and, of course, if they have money to travel, but also have more money to stocks of different types of luggage sets and luggage.

But what about people who prefer to stay home and watch TV because they have enough money for the jet set? They also have to invest in good luggage. Well, the solution for this is simple. Look for cheap luggage! The current market has grown and therefore making more luggage roomfor small businesses to offer customers cheaper alternatives. Here are some tips on how to buy quality, affordable but high luggage.

Care balances

If you want a cheap but new luggage manufactured by a known company that can not be forced to wait for the sales and closing. Check the stores in your area (and beyond) and try to ask suppliers about possible dates when you have a fire sale. In fact, you can setcontact with these people so they can say the dates in advance, before anyone else knows.

The earliest possible dates for the sale or close after a great party, be vigilant. Of course, the luggage that you receive is not the most up to date as it will be replaced by new styles, but if you try, you can make a way of luggage for a reduced price.

With a clearance sale, buy luggage carried by the luggage brands for a very cheap price. Somebrands that offer good deals and bargain prices are Samsonite, Atlantic, Tumi, the choice of the passenger, Kenneth Cole, Travelpro and Pathfinder. Your luggage can not be this season, but rest assured the quality and durability of the bag.

Free online store

If you buy in advance, you can browse through various websites offering new and used luggage. You can try eBay and search of luggage that best fits your criteria. You can search by typein the search box, or you can go ahead and click on the category "Travel." Take careful note of the status of the object, especially if you are using, transportation costs and taxes, as well as see the newsagent.

Besides eBay, you can see Craigslist. Select your city from the home page and search of luggage. The same precautions listed above. Both sites are just two of the many websites that specialize in buying and selling. You can alsoa site that specializes in your specific area so that things will get easier.

Visit thrift stores around (and even not so nearby)

This option is for the adventurous. It takes time, effort and patience to find a good base in a thrift store. Most of the time they are sold or donated by people who do not expect to find a new mint. Again, if you invest the patience of his hand, it is impossible to find your dream vintage luggagemay have won by a very wealthy woman and elegant before.

What is the best in the thrift stores is that everything is very cheap. The goods sold here are not even a fraction of the price that their counterparts are sold in malls and department stores. You should be careful in the choice however. Carefully inspect all baggage to the wheels for damage and broken then choose one with a better state.

If you really like the look of damage to the damage of luggage and ensure theseare easy to fix and replace. It will also be best if you test your luggage in the store. Do not be ashamed to look in the bag for further inspection. Also, remember that thrift stores, you can bargain and negotiate the purchase price. You never know, you could go home the proud owner of an era of Louis Vuitton for only $ 30.

Get to know people who have a collection of luggage

Not even use them. These are people who are mentioned in the top of the article;jet-set to get on an airplane when you bored at home. It is true that this town has gathered a huge amount of luggage throughout your trip. Find out if you have a report with the same addiction. If you're close to that parent, you can ask a favor and kill the parasites of your home, right?

Of course, you can not assume that you will find luggage. First, ask if you can borrow them. This is especially useful in emergency situations when necessaryleave the house the next morning. Promise that a family member or friend who will take good care of him.

Also, remember to listen to his instructions. Do not dismiss that unnecessary last minute details. Be sure to take note of all the combinations and keys that you need to remember in dealing with their luggage. Otherwise, this can lead to being trapped in a foreign land, without a change of clothes to wear, because you forgot how to open the bag. And do not forget to thank yourlender to fund once it has entered.

Find Economic Luggage

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eBags Pack-it-Flat

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